Design, build and optimize your product
What we do
We understand users, design beautiful interfaces, get them tested and deliver intuitive experiences.
We work with you on product strategy, customer development, prioritisation and data analytics.
We improve your team's alignment, communication, collaboration and adaptation to change.
Over 10 years of experience creating solutions for multiple industries
Industries we have worked with include Automotive, Fintech, Web 3.0, Energytech, Sustainability, Health & Fitness, Consumer Appliances, e-Commerce, Business Management, Logistics, Insurance, F&B and Travel.
A simple, universal product development framework
PRDK which stands for Prioritise, Release, Develop and Know which are different components of product work with the North Star keeping things in the right direction.
UX & PRODUCT • AUTOMOTIVE
We work with Motorist to simplify vehicle ownership by creating an ecosystem of smart tools and services for car owners to manage their vehicles.
UX & PRODUCT • HEALTH & FITNESS
We work with Feak.ai to bring Artificial Intelligence and 1 million hours of real life coaching experience to create authentic Intelligence for people who wish to improve their fitness and health.
UX DESIGN • FINTECH
We worked with Additiv to plan, design and deliver their website with a vision to be the platform for creating financial services.
UX DESIGN • F&B
We worked with Glife to design end-to-end F&B digital experiences for farmers, suppliers, merchants and restaurants.
UX DESIGN • WEB 3.0
We worked with Nefertiti to create better experiences to create real-time NFT analytics and appraisal solutions to help you identify market opportunities and optimize your portfolio.
UX DESIGN • SUSTAINABILITY
We worked with Green Collar towards a sustainable future by providing green career and sustainability job listings in Singapore and Southeast Asia.
UX DESIGN • CONSUMER APPLIANCES
We worked with SANTUS to launch their latest wine preservation device, along with a mobile app that connects with it for a smarter experience.
UX DESIGN • FINTECH
We worked with Additiv to plan, design and deliver a Robo-Advisor solution to showcase its platform capabilities to create financial services.
UX DESIGN • BUSINESS MANAGEMENT
We worked with Tessaract to rebrand and relaunch their new brand identity and positioning to cater to different use cases and businesses.
UX DESIGN • LOGISTICS
We worked with SingPost to launch POPStation which lets people post, collect at lockers any time, any day within the collection period.
UX DESIGN • ENERGYTECH
Charging stations for Electric Vehicles
We have prototyped, designed and conducted user research for Singapore's largest public charging network for Electric Vehicles.
UX DESIGN • INSURANCE
We worked with India International Insurance to relaunch their website with improved user journeys, following a mobile first approach.
Mindful leadership and facilitation activities are increasingly gaining popularity among startups and corporations seeking to do better work. Through a series of activities and sharing sessions, we have managed to successfully breakdown interpersonal and intergroup challenges to become a more cohesive & resilient organisation.
Co-Founder, Have Halal Will Travel
Communicative and doesn't beat around the bush to share with you what works and what won't.
Head of Product, Xfers
Competent, focused on aligning my team's interests and went the extra mile to deliver what my business needed despite the challenges faced. We are proud of the results we have produced together.